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Lee Sigler, Founder and Principal Consultant

Key Qualities

  • Change Agent: Understands corporate requirements for competent, efficient response to customer needs; what drives business and how to take advantage of a company’s image; and how to position a company to succeed by building strategic marketing.
  • Global Perspective: Lived three years in Germany and worked in both Western and Eastern Europe, the Middle East, and Africa. Prior to that, traveled and presented extensively in Europe, Asia, Latin America, and Australia.
  • Management Capabilities: Able to manage complex projects and organizations. Committed to teamwork; developed and implemented Team Leadership practices.
  • Deep Industry Knowledge: Experience in Computer Systems and Software as well as the Financial, Telecommunications, and Manufacturing markets and their needs for computing and electronics.

Professional Experience

  • Over 30 years experience in computing, including management, business development, marketing, and engineering.
  • Prior to joining 3Sixty Market View, Lee served as Group Director, Design Services Marketing at Cadence Design Services, Inc. Lee’s group supported customer focused marketing to develop effective marketing strategy, determine a winning image and corresponding positioning.
  • Lee spent 10 years at Sun Microsystems. As European Business Development Manager, Lee was responsible for marketing strategy, sales implementation, partnership recruiting, and promotional efforts for Internet Solutions and Customer Management Solutions.
  • Lee’s prior experience also includes working for SRI International as well as establishing her own consulting company.
  • Lee serves on the advisory Boards for IDO Systems, Real Communities, and Crescent Management, and is a member of the Board of Directors for Verstand Systems, Inc.

Education

  • MBA in Marketing – Indiana University
  • BS in Computer Science – Purdue University
LeeSigler

Lee Sigler

A high tech executive and senior strategist that targets the core business issues and anticipates the big picture. Organized and articulate, Lee focuses client efforts where they will be most effective.